LOGO MANIA: Burberry Unveils “Monogram” Collection Campaign Featuring Gigi Hadid
Text by Austin Miao | Photos courtesy of Burberry

Since Riccardo Tisci became the chief creative officer of Burberry last August, the British fashion house got a facelift. Tisci unveiled a new brand logo as well as a new “TB” monogram print. Today, Burberry has launched its new TB Monogram campaign featuring supermodel Gigi Hadid. The “TB” monogram pattern is showcased in more of a warm neutral palette consisting of brown, and beige tones, accented with red stripes laid over it.

The campaign, which was shot by Nick Knight, sees Hadid play four different style types that makeup Burberry’s shopper. In a statement by Knight, “The idea behind the shoot was to create imagery that allowed Gigi to play out the four characters of the lady, the gentleman, the girl and the boy in a very simple, stripped-back and honest studio environment.” Burberry’s new collection will be arriving in stores on May 22.

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