Style
THE BRIGHTEST DIAMONDS: Gucci's Place Vendôme Jewellery Boutique
Text by Justin Ng | Photos courtesy of Gucci
09.07.2019
Gucci is opening the doors to a new boutique at Place Vendôme, the world’s most important address for jewellery located in Paris
Rendered in dark boiserie and aquamarine-coloured vitrines, the store is more sedate than the bright bacchanal typical of Michele-era Gucci outlets to further emphasize the colourful vibrancy of the jewellery
The new Gucci boutique will be the sole outlet for the brand’s new collection of over 200 high jewellery pieces entitled Hortus Deliciarum
Gucci's debut high jewellery collection entitled Hortus Deliciarum
From the Gucci collection, the Tiger Head necklace in yellow gold with tsavorite garnets and diamonds.
Gucci’s Heart and Arrow hair accessory in white gold features a 2.8-carat rubellite, pink sapphires and diamonds.
Creative director, Alessandro Michele and president & CEO, Marco Bizzarri and Kering chairman and CEO, Francois-Henri Pinault
Guest performance by Gucci’s jewellery ambassador and singer-songwriter, Florence Welch
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Gucci's creative director – Alessandro Michele – has been keeping busy, to say the least. Adhering to Gucci's much-touted motto of inclusivity, Alessandro Michele extends this adage beyond the community to its products as well; from sneakers to china and – as of this past week – haute jewellery, the fashion brand has made its mark across all spectrums of the fashion universe. In fact, it's become Paris' new friendly neighbourhood high-jewellery man, debuting a boutique on the illustrious Place Vendôme — the 17th-century Paris square renowned as the epicenter of the high jewellery universe. An elegantly muted enclave, flanked with ebonised wooden cabinets, antique mirrors and Gucci furniture, it's the perfect place for the brand to present its first high jewellery collection entitled Hortus Deliciarum – also known as the Garden of Delights – with over 200 pieces designed by Michele in his signature gender-fluid and flamboyant styles. Featuring necklaces, bracelets and rings, the collection showcases lion, tiger and snake motifs that is every millennial's wet dream accessory. And what is a grand launch in Paris without its soiree? To celebrate the launch of its boutique, the brand hosted a private gala dinner at Le Petit Palais with creative director Alessandro Michele, president and CEO Marco Bizzari as well as Kering's chairman and CEO Francois-Henri Pinault in attendance. Along with the dinner came guest performances by the Italian luxury brand's jewellery ambassador and singer-songwriter Florence Welch, as well as DJ Louis Chen to kick off an exciting new journey in jewellery for the do-it-all fashion brand. 

 

www.gucci.com

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