Style
TAKING ON CLIMATE CHANGE: Adidas x Byborre's True Colour Capsule Collection
Text by Justin Ng | Photos courtesy of Adidas and Byborre
03.08.2019
Adidas is partnering with Byborre to launch a True Colour capsule collection dedicated to reducing environmental impacts through all design and production processes
The silhouettes incorporate materials from innovative companies such as Gore-Tex and The Woolmark Company
The materials exist without excessive dyes and processing
The collection is available now
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With democratic elections happening in the US, it seems like just a matter of time before America starts to take climate change seriously again (thank goodness). With that being said, Adidas isn’t sitting idly by while policy changes slowly come around. Instead, they’re pushing the envelope by teaming up with Amsterdam studio Byborre to co-launc an environmentally sustainable capsule collection. Entitled True Colour, the collection follows previous collaboration processes with labels such as Parley for the Oceans, which is to maximize efficiency while reducing waste and emission levels induced by conventional methods of manufacturing. The silhouettes — featuring jackets, shirts, pants, skirts and shorts — which seem simple at first glance, incorporate materials from innovative companies such as Gore-Tex, The Woolmark Company, Riri, Nylstar and Majocchi that are comfort-focused for your sweat-heavy workouts while catering to the environment with its lack of excessive processing and dyes. This goes to show you can look good to feel good about the environment too. 

 

www.adidas.com

www.byborre.com

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