SAY HELLO (AGAIN): Levi's x Hello Kitty Capsule Collection
Text by Justin Ng | Photos courtesy of Levi's
Levi’s celebrates the 45th anniversary of Hello Kitty with a collaborative capsule for women and girls
Partnering with parent company Sanrio, Levi’s offers streetwear-inspired designs featuring the iconic kitten
Levi's X Hello Kitty graphic T-shirt
Levi's X Hello Kitty ringer T-shirt
Levi's X Hello Kitty dad trucker jacket
Levi's X Hello Kitty blank fleece hoodie and baggy overalls with an all-over Hello Kitty print
Levi's X Hello Kitty baseball hat and a Hello Kitty graphic oversized long sleeve T-shirt
Levi's X Hello Kitty women's custom blank fleece hoodie
Levi's X Hello Kitty ribcage straight ankle jeans

Cuddly bear Rilakuma and sad egg yolk Gudetama might be the craze right now in the land of Japanese cartoon characters, but let us not forget what got us here in the first place. Yes, that’s right: Hello Kitty. And with its 45th anniversary, the adorable kitten is joining forces with Levi’s for a celebratory collection that will satisfy all your nostalgic needs. Partnering with parent company Sanrio, the Levi’s collection features streetwear-inspired designs featuring the iconic cartoon character including T-shirts, tops, hoodies, denim trucker jackets and white denim baggy overalls decked out with various Hello Kitty iconography and some of Levi’s trademark engraved rivets and back patches in signature Hello Kitty red. So may Hello Kitty fans rejoice, for your favourite cartoon character will be hitting the streets in style. You can find the capsule available today at select Levi’s and Sanrio stores, as well as online.

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