SAY HELLO (AGAIN): Levi's x Hello Kitty Capsule Collection
Text by Justin Ng | Photos courtesy of Levi's
Levi’s celebrates the 45th anniversary of Hello Kitty with a collaborative capsule for women and girls
Partnering with parent company Sanrio, Levi’s offers streetwear-inspired designs featuring the iconic kitten
Levi's X Hello Kitty graphic T-shirt
Levi's X Hello Kitty ringer T-shirt
Levi's X Hello Kitty dad trucker jacket
Levi's X Hello Kitty blank fleece hoodie and baggy overalls with an all-over Hello Kitty print
Levi's X Hello Kitty baseball hat and a Hello Kitty graphic oversized long sleeve T-shirt
Levi's X Hello Kitty women's custom blank fleece hoodie
Levi's X Hello Kitty ribcage straight ankle jeans

Cuddly bear Rilakuma and sad egg yolk Gudetama might be the craze right now in the land of Japanese cartoon characters, but let us not forget what got us here in the first place. Yes, that’s right: Hello Kitty. And with its 45th anniversary, the adorable kitten is joining forces with Levi’s for a celebratory collection that will satisfy all your nostalgic needs. Partnering with parent company Sanrio, the Levi’s collection features streetwear-inspired designs featuring the iconic cartoon character including T-shirts, tops, hoodies, denim trucker jackets and white denim baggy overalls decked out with various Hello Kitty iconography and some of Levi’s trademark engraved rivets and back patches in signature Hello Kitty red. So may Hello Kitty fans rejoice, for your favourite cartoon character will be hitting the streets in style. You can find the capsule available today at select Levi’s and Sanrio stores, as well as online.

StyleStranger Things 3 is finally here, and we can’t think of a better way to celebrate the ’80s nostalgic Netflix show than a team-up with fellow ’80s retro brand Levi’s. Together, they’re taking on the Upside Down by launching a ... Read More
Style70 is the new 30, especially when it comes to Japanese sneaker brand Onitsuka Tiger, who are celebrating their 70 years of existence by hooking up with seven Japanese cult fashion designers to drop some limited-edition collections. Having joined forces ... Read More
StyleAt this point, streetwear label BAPE has become something of a ubiquitous presence. From major city to major city, from celebrities, influencers to athletes, you’ll most likely have caught a glimpse of that trademark camo pattern or inescapable ape head ... Read More
StyleAdmittedly, fashion has played a part in the pollution epidemic: The fashion industry has become the second largest polluter in the world, with 30 kilograms of clothing per household being sent to landfill and 85% of human-made debris washing up ... Read More