Watch & Jewellery
GONE BUT NEVER FORGOTTEN: Bulgari's Gérald Genta 50th Anniversary Watch
Text by Kee | Photos courtesy of Bulgari
09.08.2019
The retrograde movement is one of the most emblematic complications of the Gérald Genta legacy
This watch is priced at US$59,000
1/2

Many will agree that he was one of the best to have done it. But if you’re new to watchmaking, the name Gérald Genta might just be nothing more than just a catchy sound that comes out of your mouth. Perhaps a sample of his accomplishments needs to be mentioned in order to understand his contributions: Royal Oak by Audemars Piguet, Constellation by Omega, Ingenieur by IWC Schaffhausen, Nautilus by Patek Philippe, just to name a few. Each of these designs has generated billions for each watchmaker and continues to do so. That said, his namesake label was bought by Bulgari in 2000 and just before his death in 2011, Bulgari made the controversial decision to stop labelling its wristwatches with his name – though the models still carry the same tech that he invented – putting an end to an era much to the dismay of his loyalists who knew it was only a matter of time. But nearly two decades of ownership later, Bulgari’s change of heart to acknowledge the 50th year milestone of the legend’s company is perhaps a surprising move that many didn’t count on happening. This currently one-off move relaunches with the Arena Bi-Retro wristwatch, one of his more popular models that have spawned plenty of extensions including one with a depiction of Mickey Mouse. Launched around the ’90s when The Hour Glass owned his company, this wristwatch model was popular for the clear and concise manner that the date and time were displayed: the retrograde hand on the upper half of the dial indicates the minutes, the aperture at 12 o’clock indicates the jumping hour, and the retrograde hand on the lower half of the dial indicates the date. (For the uninitiated, when the minute and date hands reaches from the left to the right side of the dial, it snaps back to restart the count.) This anniversary version is made out of platinum and housed in a 41mm case. All the hallmarks have been kept including the fluted case band. The good news for collectors is that this isn’t a limited piece, and we’ve got this feeling this won’t be the last tribute we will see from the Bulgari household either.

 

www.bulgari.com

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