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SCENTED SNEAKERS: Byredo's Byproduct Sneaker
Text by Justin Ng | Photos courtesy of Byredo
10.07.2019
The Byproduct is Byredo's first ever sneaker, unveiled at Paris Fashion Week Men's summer-spring 2020
Each pair is pieced together from leftover leather used in production of Byredo handbags, with curved leather elements creating a patchwork effect
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Hey everyone, look! It's Virgil Abloh’s favourite fragrance brand! But is that all there is to Swedish luxury house Byredo? It turns out the fragrance house is taking a page out of Abloh’s sneaker book as well, with Byredo moving from scents to sneakers with its debut shoe - the Byproduct. Unveiled recently at Paris Fashion Week Men’s summer-spring 2020 show, the new sneaker features a traditional basketball shoe silhouette, crafted out of leftover leather from Byredo handbags that will soon be your new comfort shoe for your weekends out. Byproduct is the latest example of Byredo's segway into fashion-focused products. After launching in 2006, the brand quickly branched out into body care and other fragrance-adjacent accessories such as candles and leather travel perfume cases before launching a permanent handbag line in 2017. So it was Byredo-esque that besides its first foray into the sneaker world, the brand would also be making a shift from fragrances to homewares, accessories and anything else it can get its hands on. Who says you can’t teach an old dog new tricks?

www.byredo.com

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