Watch & Jewellery
ALL I WANT FOR CHRISTMAS: Swarovski x Mariah Carey
Text by Kee | Photo courtesy of Swarovski
12.11.2019
This Christmas ornament celebrates the 25th anniversary of Mariah Carey's holiday staple tune 'All I Want For Christmas Is You'
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Here’s a thinker: What’s a modern day Christmas without its unofficial anthem of All I Want For Christmas Is You by Mariah Carey? Now, banish that thought because it’s arguably a blasphemous idea. What you might be surprise to learn is that 2019 marks the 25th anniversary of the iconic X’mas tune which also hints at the number of years that the songstress has been amassing those royalty cheques too. It is hard to disagree that the song now has a life of its own which means launching its own merch is just smart business (check out its picture book published in 2015). Today, Swarovski is also capitalising on its anniversary year by seeking Carey’s blessing for a collab on a Christmas ornament that even Santa would agree with. Fashioned after a snow flake, this glistening crystal features 90 facets and promises to deliver in shimmer and shine at every photo op. In addition, the crystal is distinguished with a unique northern light-like iridescence and topped with a special red ribbon earmarked with Mariah Carey’s initials as well as the title of the aforementioned song.

www.swarovski.com

 

 

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