Style
TOSS YOUR OLD PAIR: Proenza Schouler x Birkenstock
Text by Kee | Photos courtesy of Proenza Schouler
19.03.2020
The Pronenze Schouler x Birkenstock campaign was lensed by Jeurgen Teller
The Pronenze Schouler x Birkenstock campaign was lensed by Jeurgen Teller
The two-strap sandals in ochre yellow leather
The two-strap sandals in metallic silver leather
The two-strap sandls in smooth white specchio leather
The two-strap sandals in smooth black specchio leather
A limited edition dust bag created with upcycled denim
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If a footwear brand repped the idea of social distancing, it would have to be a pair of Birkenstock. Wearing one used to be a sign that you’ve either given up, nursing an injury or on a serious laundry day mission. But let’s be frank, the German company reported earnings of more than US$800 million just a couple of years ago which means there are plenty around who acknowledge this casual footwear as a thing. Known for its soft footbed that cradles your sole (perfect for those with complicated foot conditions), Birkenstock also has a sterling reputation as a hassle-free footwear for the normcore lifestyle, offering an alternative to your beach thong sandals and outdoorsy strap-ons by Teva. But just when we thought the 246-year-old label has peaked, 2019 was a watershed year for the brand when its street cred rose in the eyes of the fashion set after rolling out fire collabs with Valentino and Rick Owens – and it even found the courage to reject a Supreme partnership. Respect earned. Today, your Birkenstock-wearing ways are noticed and wearing one isn’t just a casual weekend routine. This is where Proenza Schouler enters the frame as the next big name reworking the staple slip-ons that now look worthy of matching your 9-to-5 outfit. The designer has tapped on the signature Arizona and Milano styles in calfskin leather and offered them in a variety of double-taking shades such as metallic silver, ochre yellow and black and white with contrast stitching. Proenza Schouler has also flipped the script on a major detail by swapping the buckle hardware with Velcro straps instead without compromising on functionality and comfort you're familiar with. It's also perfect for those who often find themselves underdressed; this one's given a free pass by the fashion police.

www.birkenstock.com
www.proenzaschouler.com
www.net-a-porter.com

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