Style
DON'T LET DOWN YOUR INNER KID: BAPE X Pingu
Text by Kee | Photos courtesy of BAPE
25.03.2020
Pingu's profile replaces the familiar shark-themed hoodies for BAPE
BAPE x Pingu tee featuring a co-branded logo
A Pingu-dressed Baby Milo character makes a cameo on a line of kidswear merch
Screenshots of the Pingu animation form the filling of the BAPE logo on this sweatshirt
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Before the Penguins of Madagascar and Happy Feet’s Mumble hit pay dirt, there was Pingu the stop motion animation plasticine-made penguin that first debuted on Swiss TV in 1984 which helped popularise the idea that penguins make cute cartoon characters too. But whilst Pingu has been a fan favourite in kids programming, it never did translate into decent merch like its peers Donald, Tweety, and even Big Bird. But now, Pingu’s getting some serious street cred in a collaboration with BAPE, the streetwear label that just gave us similar nostalgia-driven tie-ups with Sesame Street and Care Bears. Expect Pingu’s print to take up real estate on streetwear staples that BAPE is known for, including the signature shark-themed hoodie and a kidswear line with BAPE’s Baby Milo. And if you were wondering why this collab makes any sense now, well, for starters it will put a smile onto faces.

www.bape.com

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