Style
NO MAKE-UP TUTORIAL NEEDED: Onitsuka Tiger x Shu Uemura
Text by Kee | Photos courtesy of Onitsuka Tiger
09.04.2020
Brushstroke graphics of Onitsuka Tiger's stripes feature on the make-up collab
The 'Delegation Ex' collab sneakers feature a contrast of matte and gloss mimicking the shine of make-up
Brushstroke graphics of Onitsuka Tiger's stripes feature on the make-up collab
The collection debuts on May 1
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If putting on lipstick has ever prompted the question of “this would make a nice shade for a sneaker,” then you’re in luck. Because Onitsuka Tiger and Shu Uemura have joined forces to launch a crossover collection of sneakers and cosmetics that seeks to put an end to your what ifs. Fashion insiders will be looking to get hold of the orangey-red Delegation Ex model that Onitsuka Tiger has dutifully colour coded to match the co-branded lipstick, down to the glossy panels on the sneaker that express the lustre of the make-up. As for beauty mavens, Shu Uemura’s full range of cosmetics (eyeshadows, cleansing oil, lip kits,and beauty tools) isn’t something you’re not familiar with but this time the collab cleverly renders the packaging with brushstroke graphics of Onitsuka Tiger’s famed stripes that are hallmarks of its shoes. The collection drops on May 1.

www.onitsukatiger.com
www.shuuemura.com

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