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DO MOTHER NATURE A SERVICE: Levi's Most Sustainable Denim
Text by Kee | Photos courtesy of Levi's
22.07.2020
These grounbreaking denim jeans are made from a mixture of organic cotton and Circulose
These jeans are available in the 'High Loose' model for women and the classic '502' for men
These grounbreaking denim jeans are made from a mixture of organic cotton and Circulose
These jeans are available in the 'High Loose' model for women and the classic '502' for men
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It took five years to get it right but Levi’s has finally unveiled what it has dubbed as its most sustainable jeans ever. The secret? They are made from a proprietary mix of organic cotton and Circulose, a natural material derived from worn-out garments which means wastage has been stamped out. What this means is that the special denim can also be recycled in the future and turned into Circulose fabric which can then be made into another denim jacket or jeans. In addition to blowing your mind, Levi’s has already altered its manufacturing blueprint by ensuring that production involves the least amount of water wastage and a carbon footprint that is also kept to a minimum. Housed under the Wellthread collection, Levi’s has partnered with Re:newcell on this development as the Swedish company is behind the proprietary process to create Circulose. Expect your classic 502 jeans to feel a whole lot better from now on.

www.levis.com

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