Text by Kee | Photos courtesy of Adeam
Cotton 'Tokyo' shirt dress
Cotton jersey T-shirt
Cotton poplin shirt dress and top
Japanese crepe 'Naomi' lace dress
Japanese crepe 'Naomi' lace dress
Cotton knit and satin 'Osaka' top

She’s one of the most popular tennis players in the world having just claimed her third Grand Slam title at the U.S. Open. This feat is even more impressive if you know that Naomi Osaka is only turning 23 in October. Now with new expectations and plenty of endorsements under her belt – she is the highest paid female athlete in history – Osaka is already looking outside of the tennis court in building her brand. And like successful players before her, going into fashion is a move that was only a matter of time. But this opportunity came about sooner than expected when she made her fashion debut at New York Fashion Week in February as a surprise guest for Adeam – and not just in the capacity of a front row guest. Osaka collaborated with designer Hanako Maeda on a few clothing items that were her take on ready-to-wear – though she admits that the hint of athleisure in the designs were unintentional. And who knows where this might lead, a Naomi Osaka fashion line does have a nice ring to it. The collection is now available.

StyleYou’re probably asking where does world tennis champ Naomi Osaka find the time. Beats us. In between being a new co-owner of a professional women’s football team and launching her own skincare brand for people with darker complexion, the 23-year-old ... Read More
StyleThese aren't your regular Levi's cop. Miu Miu has taken matters into its own hands by ensuring your next denim flex is your most original one yet. Its new upcycling initiative unveiled at the end of 2020 heralds a collab ... Read More
Watch & JewelleryIt happened to be one of those moments that you probably reference to your (future) grandkids. Where were you when Chanel placed lip rings on models? Well, it happened at the cruise 2021 runway show, held on May 4, that ... Read More
StyleAlthough every designer is on the case of figuring out the type of clothing we would fancy once we’ve emerged from the hole, very few have wondered about the bags that we would be carrying. The answer isn’t down to ... Read More