Style
TOO GOOD FOR THE TENNIS COURTS: Adeam x Naomi Osaka
Text by Kee | Photos courtesy of Adeam
21.09.2020
Cotton 'Tokyo' shirt dress
Cotton jersey T-shirt
Cotton poplin shirt dress and top
Japanese crepe 'Naomi' lace dress
Japanese crepe 'Naomi' lace dress
Cotton knit and satin 'Osaka' top
1/6

She’s one of the most popular tennis players in the world having just claimed her third Grand Slam title at the U.S. Open. This feat is even more impressive if you know that Naomi Osaka is only turning 23 in October. Now with new expectations and plenty of endorsements under her belt – she is the highest paid female athlete in history – Osaka is already looking outside of the tennis court in building her brand. And like successful players before her, going into fashion is a move that was only a matter of time. But this opportunity came about sooner than expected when she made her fashion debut at New York Fashion Week in February as a surprise guest for Adeam – and not just in the capacity of a front row guest. Osaka collaborated with designer Hanako Maeda on a few clothing items that were her take on ready-to-wear – though she admits that the hint of athleisure in the designs were unintentional. And who knows where this might lead, a Naomi Osaka fashion line does have a nice ring to it. The collection is now available.

www.adeam.com

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