Text by Kee | Photos courtesy of Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz

Fashion’s busiest man Virgil Abloh isn’t letting a pandemic slow him down. While the fashion world is still recovering from a period of inactivity, Abloh has already taken his Louis Vuitton menswear show on the road and selling out his Off-White masks before any other label knew that face coverings were in-demand. And while general travel is still up in the air, the multi-hyphenate has been several steps ahead of mankind when he announced in early September that he has collaborated with luxury transport maker Mercedes-Benz on a mysterious project named Project Geländewagen which got us thinking he is about to breach into Elon Musk’s territory. This collab, however, was later revealed to be a piece of art and one that is his take on the G-Class four-wheeler. But don’t expect to place your order on this vehicle just yet as the G-Wagon isn’t a working model – for now – but merely a concept car. Abloh’s take was to re-envision what a luxury ride is by stripping this car down to its bare bones, outfitting it with racing tyres, and combining its off-road characteristics with that of a race car. The interior is lavished with all the fixtures of a modern day Formula 1 ride with the colours of a hypebeast’s bedroom décor. And if you were wondering about the seemingly raw paint work that endows the exterior, Abloh further strips down the elements of luxury with a raw-finished paint job that one would usually see as part of an underlining of the car, a kind of deconstruction that he taps on in fashion too such as in those grail-level Nike sneakers. For now, one lucky owner will be able to get his hands on Project Geländewagen, albeit a 1:3 scale model with removable windshields so you can get a proper look at the interior. Sotheby’s is handling the auction for this one-of-a-kind piece with a starting bid of US$65,000, of which proceeds will go towards Abloh’s recently launched Post Modern Scholarship Fund. To place a bid, click right here.


StyleBelieve you me that A$AP Rocky is having a moment even though Rihanna’s baby bump is stealing all the spotlight from the co-creator. Having made babushka scarves his very own thing and won the Met Gala meme with his patchworked ... Read More
StyleFor the first time in a long while, the clothes weren’t the expected talking point even though it was the showing of a seasonal collection from a major fashion house. Louis Vuitton’s fall-winter 2022 menswear collection, the supposed final collection ... Read More
StyleVery few would readily admit this in public: Louis Vuitton’s spring-summer 2022 digital presentation of its menswear show, titled Amen Break, might go down as one of the most iconic of all time. The late Virgil Abloh delivered cinematic visual ... Read More
StyleVirgil Abloh’s passing in November at the age of 41 came so abruptly that talking about his last designs – and even trying to flip his current stock on the secondary market – would be as good as sinning. But ... Read More