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OFF-ROAD VEHICLE WITH THE OFF-WHITE TWIST: Virgil Abloh x Mercedes-Benz
Text by Kee | Photos courtesy of Mercedes-Benz
02.10.2020
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
'Project Geländewagen' is a first-ever art collab between Virgil Abloh and Mercedes-Benz
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Fashion’s busiest man Virgil Abloh isn’t letting a pandemic slow him down. While the fashion world is still recovering from a period of inactivity, Abloh has already taken his Louis Vuitton menswear show on the road and selling out his Off-White masks before any other label knew that face coverings were in-demand. And while general travel is still up in the air, the multi-hyphenate has been several steps ahead of mankind when he announced in early September that he has collaborated with luxury transport maker Mercedes-Benz on a mysterious project named Project Geländewagen which got us thinking he is about to breach into Elon Musk’s territory. This collab, however, was later revealed to be a piece of art and one that is his take on the G-Class four-wheeler. But don’t expect to place your order on this vehicle just yet as the G-Wagon isn’t a working model – for now – but merely a concept car. Abloh’s take was to re-envision what a luxury ride is by stripping this car down to its bare bones, outfitting it with racing tyres, and combining its off-road characteristics with that of a race car. The interior is lavished with all the fixtures of a modern day Formula 1 ride with the colours of a hypebeast’s bedroom décor. And if you were wondering about the seemingly raw paint work that endows the exterior, Abloh further strips down the elements of luxury with a raw-finished paint job that one would usually see as part of an underlining of the car, a kind of deconstruction that he taps on in fashion too such as in those grail-level Nike sneakers. For now, one lucky owner will be able to get his hands on Project Geländewagen, albeit a 1:3 scale model with removable windshields so you can get a proper look at the interior. Sotheby’s is handling the auction for this one-of-a-kind piece with a starting bid of US$65,000, of which proceeds will go towards Abloh’s recently launched Post Modern Scholarship Fund. To place a bid, click right here.

www.mercedes-benz.com
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