Style
NO LONGER JUST A DISTANT MEMORY: Mulberry's Alexa Bag
Text by Kee | Photos courtesy of Mulberry
03.11.2020
The original 'Alexa' by Mulberry was first launched in 2010
The original 'Alexa' by Mulberry was first launched in 2010
The original 'Alexa' by Mulberry was first launched in 2010
The original 'Alexa' by Mulberry was first launched in 2010
The original 'Alexa' by Mulberry was first launched in 2010
1/5

You just can’t keep a good bag down, really. Mulberry’s Alexa – named and inspired by model Alexa Chung and her vintage briefcase – has been the brand’s success story since the bag debuted in 2010. That said, it mysteriously vanished from its catalogue since 2016 when a new designer came onboard and shook up the offerings (and not because Amazon’s AI tech of the same name had anything to do with its disappearance). Now that we’re in 2020 and without said designer, the fashion set is pining for some familiarity for a change which is why Mulberry has earmarked this moment to relaunch Alexa to remind us of all the good vibes this carrier brought to many during its glory years. Of course, the new Alexa is just as woke as its future owner. Mulberry has ensured that the bags are manufactured in carbon-neutral U.K. factories and the leather used is only sourced from environmentally-accredited tanneries. You’re able to score them in three sizes: classic, mini, and oversized. Acquire all three before it disappears again.

www.mulberry.com

 
 
 
 
 
 
 
 
 
 
 
 
 

There you are, Alexa. . Rediscover the bag of a generation in store and online now. #MulberryAlexa

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