A NEW "CC" FOR 2021: Charlotte Casiraghi for Chanel's Spring-Summer 2021 Campaign
Text by Kee | Photos courtesy of Chanel
Charlotte Casiraghi is the new face for Chanel's spring-summer 2021 camapaign
Charlotte Casiraghi is the new face for Chanel's spring-summer 2021 campaign

It’s possibly written in the stars for Charlotte Casiraghi. She already flaunts the double Cs in her initials though her association with Chanel is more than just serendipitous. Known as a family friend of the brand (her mom Caroline, Princess of Hanover and Karl Lagerfeld were close friends for 45 years), the 34–year-old is also a lifelong fangirl of Chanel and has now realised the ultimate dream of any diehard fan, which is having the honour of being one of the faces in its glamorous fashion campaigns. Enlisted for spring-summer 2021, the granddaughter of Grace Kelly will see her images plastered on billboards around the world on the first day of 2021. What also makes this campaign even more meaningful is the location. It was lensed by Inez & Vinoodh in Monaco, in the former home of the late Lagerfeld. This is a new historical postal code for the fashion house after iconic locations like Coco Chanel’s 31 Rue Cambon apartment and holiday home in Roquebrune-Cap-Martin called La Pausa. Casiraghi’s earliest (official) brush with the fashion house started in her early 20s when she was lensed by Lagerfeld for the tome, The Little Black Jacket. This culminated in the honour of wearing one of his last couture designs at her wedding with French film producer Dimitri Rassam. Casiraghi also revealed that current creative director Virginie Viard was present at the fittings and upon reflection Casiraghi felt that the experience felt like a “passing of the torch” between Lagerfeld and Viard. Casiraghi won’t only be a spokesperson for Chanel. Her plans have been laid out for 2021, in which she will also be part of a new project, titled Littéraires Rue Cambon (which translates to Literary Rendezvous at Rue Cambon). Co-hosting with Viard, this series seeks to shine a light on exceptional women in the artistic field. They will invite noted female artists and writers to discuss and share their work as well as highlight their favourite literary figures. This new project, which debuts on Chanel’s digital channels January 26, parallels a similar move by Coco Chanel in her heydays when she invited prominent females to her home for discourses on literature, a subject matter that Lagerfeld was also fond of. Watch this space for the new Chanel spring-summer 2021 campaign images.


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