Style
TOTORO'S GONNA MAKE SURE 2021 STARTS OFF RIGHT: Loewe x My Neighbor Totoro
Text by Kee | Photos courtesy of Loewe
29.12.2020
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
Loewe x 'My Neighbor Totoro' campaign was lensed by Gray Sorrenti
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Just so you know that you’ve still got an inner child left in you after 2020 has bulldozed all forms of reality, Loewe has taken the initiative to test the existence of your soft spot for kawaii with the release of a capsule collection featuring one of the most iconic cult classic Japanese animations of all time in My Neigbor Totoro. For decades, Totoro has left the general population fawning over its cuteness which is even familiar to those who have never watched the Studio Ghibli magnum opus that has since spawned other faves like Princess Mononoke, Spirited Away, and Howl’s Moving Castle, just to name a few. The appeal of Totoro is thanks to its chinchilla and cat-like appearance, packaged in a XXXL body that we’d like to think is a perfect size for hugs. However, Loewe has surprisingly steered clear of launching a plush with this collection. Instead, creative director Jonathan Anderson has chosen Totoro and Soot Sprites (which are balls of travelling soot that look like animated spiders) to play a starring role as prints in this collection, with its original renditions making cameos on crowd favourites such as Mini Puzzle and Balloon bags. The collection also features easy-to-wear staples such as tees and hoodies that are shaded in uplifting sky blues and prints of nature as seen in the animation. The collection launches on January 8 but click the liink below for exclusive pre-launch access.                              

www.loewe.com

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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