Style
GENIUS IN A BOTTLE: Ambush for Moët & Chandon
Text by Kee | Photos courtesy of Moët & Chandon
17.02.2021
This is first time that the 'Moët Impérial' bottle has been redesigned by an artist in 152 years
This is first time that the 'Moët Impérial' bottle has been redesigned by an artist in 152 years
This is first time that the 'Moët Impérial' bottle has been redesigned by an artist in 152 years
This is first time that the 'Moët Impérial' bottle has been redesigned by an artist in 152 years
This is first time that the 'Moët Impérial' bottle has been redesigned by an artist in 152 years
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You don't need to be a frequent patron of bottle service to recognise a Moët & Chandon bottle and branding. The luxury champagne house doesn’t mess around too often with its signature aesthetics but every now and then it calls upon the service of a certain pedigree of fashion designer to give its look a new uniform and swag. From designer collabs with Virgil Abloh to Public School to Marcelo Burlon, these limited edition bottles have become more than just a choice tipple for celebrations – they have become collectibles amongst the hype fashion set. Now, Moët & Chandon has enlisted popular jewellery and accessories designer Yoon of Ambush fame to lavish her perspective on coolness onto its bottle, in particular the Moët Impérial and Nectar Impérial Rosé. Rather than wreck a longstanding blueprint, Yoon’s preference for minimalism and sleekness shines through with the choices of a deep black neck and an embossed pure white label. The bottles are available now at select retailers.

www.ambushdesign.com
www.moet.com

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