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MAKING A CASE FOR GREATNESS: Kim Jones x Converse
Text by Kee | Photos courtesy of Converse and Juergen Teller
02.04.2021
Kim Jones will launch his first collab with Convere on April 8
Kim Jones will launch his first collab with Convere on April 8
Kim Jones will launch his first collab with Convere on April 8
Kim Jones will launch his first collab with Convere on April 8
Kim Jones will launch his first collab with Convere on April 8
Kim Jones will launch his first collab with Convere on April 8
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Kim Jones doesn’t need validation of his footwear outputs. What he has imparted to the sneaker community remains highly prized: His Nike Air Max 360, his Dior x Jordan Air Jordan 1, and even those NikeLab Air Zoom LWP, just to name a few. And whatever you might think of his recent Nike Air Max 95 release in March, he continues to drop sweeteners that still hold serious clout in an extremely saturated market that yearns for newness and sameness in equal measures (not every release has to be a Citizen Kane, mind you). Now, he is putting his spin on a pair of classic sneakers that played a huge role in his love for footwear in the first place: the Chuck 70 by Converse. Though this is the first time that Jones and Converse are linking up, he has already paid homage to the Chuck 70 via a launch of the B23 sneakers under Dior. (The latter features the popular Dior Oblique pattern along with transparent panelling enveloping a very familiar silhouette.) What he is doing with the Chuck 70 is in-line with that effort for Dior. There’s a subtlety to this remix that requires a closer inspection. Jones’ main idea is not to ruffle any feathers and desecrate the beloved Chuck Taylor; instead he wants to encase it in a way that celebrates its revered status. “I looked at the Japanese designers readapting American sportswear – recreating that fifties and sixties look. Obviously, Converse was the key shoe within all that stuff. Now, I'm just putting it all together in a different way,” he says. Enter those aforementioned transparent TPU panels that he has utilised before for Dior. In addition, the rubber sidewalls of the sneaker have been re-sculpted to give it a higher wall of protection (first seen on platform versions of the sneaker), which might bode well on puddle-heavy pavements. This functional detail is supported by the fact he has also reworked the outsole to feature diamond patterns to aid with the traction. There’s also a rework on the eyelets, with the addition of speed lace versions most commonly seen on hiking boots which are now placed alongside the classic metal ones of the Chuck 70. The high-tops are available in two colourways and drop on April 8.       

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