Style
BECAUSE A MODEL MOM KNOWS BEST: Mariacarla Boscono for K-Way
Text by Kee | Photos courtesy of K-Way
10.06.2021
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
Mariacarla Boscono has unveiled her first-ever collab with K-Way
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If you’re already taking style advice from rap stars and athletes, then you’re likely not to fall foul if a modelling icon’s sharing her views on how to get it right the first time around. 40-year-old Italian model Mariacarla Boscono is the next in-line to score a collab, the first time she has agreed to partake in such a venture that many of today’s It girls have done countless times over. Why has it taken so long for one of the world’s top models to realise an opp outside of the runway? It is likely because of her firm belief in chemistry. Enter K-Way, the French outerwear specialist that has been a reliable source for wet weather protection for more than half a century. Boscono’s fond memories of the rainy day staple goes back to her childhood which makes her first-ever collab all the more personal. Although it doesn’t get any more special than her original sketch of florals being used on a foldable and reversible parka, Boscono’s key item for K-Way is a swimwear packed with UPF 50 protection (yes, on top of the sunscreen you're already lathering). She wanted a versatile swimsuit that working moms like her can easily integrate into daily life without the fear of looking out of sorts at any given moment (and not the kind that centrefold models prance around in). This explains her badass superhero-like uniform design for K-Way that also wicks away water and dries easily. And if you are wondering, there are versions made for girls too which are perfect for mother-daughter fashion pairings. The collection drops on June 10.

www.k-way.com

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