Watch & Jewellery
IT'S A-ME, MARIO: TAG Heuer's Connected Super Mario Smartwatch
Text by Kee | Photos courtesy of TAG Heuer
20.07.2021
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
TAG Heuer has collaborated with Nintendo on a limited series of 'Super Mario' themed smartwatches
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All 2,000 pieces sold out faster than you can complete a level on a Super Mario game. So, you’re probably asking what’s the point of reading about a watch that you can’t buy? Fair point but to anyone pining for a good nostalgia plug in 2021, this one’s worth some space in your memory bank. Blessed on the Connected smartwatch module that TAG Heuer has been loyal to since its entry into the genre a few years ago, this version comes closest for gamers looking to wear a Switch on the wrist. But don’t hold onto any hope that you’re able to play the game on this device. TAG Heuer’s still making a lifestyle-driven wristwatch after all which means counting steps and monitoring your heart rate and sleep patterns are what it has been programmed to do, which makes sense to have this in your corner if you’re gaming all day. Fanboys of Super Mario will love the fact that the title character appears in animated form on the watch face, giving you more face time than Siri ever did. What to look out for is the upgraded fitness tracker that unveils a new Super Mario-related animation every time your fitness targets for the day inch closer to completion, which might be more addictive than it sounds. Apart from the four custom digital watch faces to pore over, there are also design nods on the metal that lets you know this isn’t just last season’s Connected smartwatch passing off as a newbie. TAG Heuer has included familiar game elements such as Starman as well as Toad on the bezel and Super Mario’s insignia on the crown and deployment buckle. Priced at US$2,150 a pop, there’s still no way you can get your hands on one even if you know a cheat code or two.

www.tagheuer.comTAG

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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