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EVEN CINDERELLA WOULD BE JEALOUS: Balenciaga’s Laser Cube
Text by Kee | Photos courtesy of Balenciaga
01.09.2021
Each 'Laser Cube' is made in Germany and is laser etched with one of Balenciaga's most popular sneaker models
Each 'Laser Cube' is made in Germany and is laser etched with one of Balenciaga's most popular sneaker models
Each 'Laser Cube' is made in Germany and is laser etched with one of Balenciaga's most popular sneaker models
Each 'Laser Cube' is made in Germany and is laser etched with one of Balenciaga's most popular sneaker models
Each 'Laser Cube' is made in Germany and is laser etched with one of Balenciaga's most popular sneaker models
1/5

We’ve bought enough sneakers to last this lifetime. Said no one ever. Jokes aside, hype sneaker fatigue is real. There are probably so many drops we can stomach – and that our credit limit can accept – as major brands appear to launch more than a sneaker a day on average. And the last time we checked, we’ve still got the same ol’ pair of working feet to rotate them all. Now, Balenciaga sees the issue which is why it isn’t telling sneakerheads to save up for another pair. Instead, it is launching what is called a Laser Cube that essentially looks like your fave sneaker just got the frozen Han Solo treatment. This so-called Laser Cube is a precious crystal sculpture that has been laser-etched with a 3D image of an iconic Balenciaga sneaker (Triple S, Track, Tyrex, and X-Pander). The resemblance is uncanny and gives you the op to display a holographic version of the hype sneaker on your desk without having others ask if you’ve already worn them and why it smells. And if you know a few good lighting tricks, this Laser Cube will go the extra mile when it comes to first impressions when it takes pride of place in your man cave. Each crystal retails for US$650 which is still slightly cheaper than the actual sneaker it is based on. But hey, this price is justified if you consider that your working sneaker isn’t made out of crystal – not yet anyway.

www.balenciaga.com

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