Style
PROBABLY MADE ON “PLANET HER”: Doja Cat in Avavav
Text by Kee | Photos courtesy of Avavav
14.09.2021
Doja Cat at the MTV Video Music Awards Show
Avavav's 'Claw' is made from deadstock fabric and silicone
Avavav's 'Claw' is made from deadstock fabric and silicone
Avavav's 'Claw' is made from deadstock fabric and silicone
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Ask any shoemaker about their wares and there’s a good chance that they will tell you that even the most intricate uncomfortable-looking heels they have in the catalogue is actually comfortable. Yeah right. Not that New York- and Florence-based designer Beate Karlsson of Avavav dares to pull a fast one on us – not that she could either. Just look at any one of her monster feet-like 3D-printed boots and you know their main purpose is to grab ‘em headlines by the balls. Avavav’s mind-bending boots made a timely cameo on Doja Cat when she was doing hosting duties at the MTV Video Music Awards Show. The oversized Claw, as named by the part-time Pyer Moss designer, is one of her original blueprints when she decided to venture into this niche footwear space a few years ago. What is interesting to note is that the footwear is made from deadstock fabric (wood fibres in this case) and silicone which she compiles in Italy. Though not touted as pillows for the feet, you can still walk in the footwear (sorry if you're the sprinting kind). Each piece is unique and if you want to get your hands on a Doja Cat-worn Claw, consider your request already rejected.

www.avavav.com

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