Style
FOR THE BENEFIT OF THOSE WITH FLASH PHOTOGRAPHY: Chanel’s Spring-Summer 2022
Text by Kee | Photos courtesy of Chanel
06.10.2021
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
Chanel's spring-summer 2021 show was a return to the glamorous world of runway photography
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Remember the days when runway shows were on a raised platform and photographers were squeezing for a spot surrounding the stage in the hopes of getting their best shots for the next day’s papers? Well, don’t ask front row guests like Jennie Kim and Lily-Rose Depp about those moments because when they were just toddlers such a setting was being phased out for something more experiential and up-close for the guests. Thankfully, Chanel’s Virginie Viard is giving them – and majority of youths watching at home – a good fashion throwback moment when the spring-summer 2022 runway show turned back the clock to the aforementioned. Viard wanted to recall the fast-paced glamour of those days when it was truly about the clothes, the models, and the photographers – subjects that inspire her own fashion sensibilities. She admitted in her notes that even the sounds and sights of flashbulbs going off in the midst of the runway show got her creative juices flowing. It is this simplicity of the good ol’ days of Chanel glamour that Viard hoped to return to, a vibe that one would discover if you were to search the people’s archive called the internet on its runway shows between the late ‘80s and mid ‘90s. The show dropped clickbait moments right from the beginning, one that the Parisian fashion house hasn’t displayed in a long while. Modest black-and-white bathing suits were the opening looks, channelling the flirtatiousness of Claudia Schiffer and Helena Christensen walking its runway shows in the past. Yes, there weren’t predictable double C logos plastered all over or even micro-sized bikinis ala Stella Tennant’s but such is the draw of the brand that it’s easy to see why these will be a best-seller come next summer. And it’s from here that the hits started flowing, clothes that the young and the restless will be flexing from the backyard to the beach over the weekend and then back into the boardroom on a Monday: Panelled overalls that mimic bike shorts, skirts with cut-out panels that give the illusion of a visible thong, oversized tweed blazers with three-quarter sleeves, sheer sequin dresses, faux pearl-embellished sleeves, Mademoiselle Chanel’s fave nautical stripes, and a surprise of multi-coloured silk prints mimicking butterfly wings. As for forever hot ticket items like its bags, expect clutches fashioned after its iconic perfume bottle, oversized chain and leather straps on pochettes, easy-to-carry leather totes, and chic cosmetic bag shapes to reign supreme. One thing’s for sure, these wares were all designed to look good infront of the camera and off.

www.chanel.com

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