Style
MAKING DETROIT GREAT AGAIN: Bottega Veneta’s Salon 03 Show
Text by Kee | Photos courtesy of Bottega Veneta
24.10.2021
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
Bottega Veneta's 'Salon 03' show took place in Detroit
1/11

Fashion insiders will tell you that the most exclusive and elusive fashion show on the roster belongs to Bottega Veneta. Having renamed its seasonal ready-to-wear collection as Salon, the Daniel Lee-led label has previously brought his showcases to two cities – London last October and then Berlin in April – prior to this third iteration in Detroit. And you’re probably wondering how exclusive this runway show is, since most shows are already an invitation-only affair. Well, for starters, unless you’re part of the organising committee or on the receiving end of the invitation, Bottega Veneta has kept its previous two shows a top secret, even disallowing guests for posting or talking about it after the event (you might just find a few pics and vids online). Coupled by the fact that its marketing division has entirely abandoned the social media game, followers of the Vicenza-born label can only wait in anticipation for sneaks or leaks. However, the game plan seems to have changed for Salon 03. The label dropped news weeks prior to the showing that Detroit would be its temp base for this so-called spring-summer 2022 showing which is perhaps the most amount of news Lee has clued us in since he took charge three years ago. Why Detroit of all cities? Having made his first visit in 2015, Lee saw the parallels of the Motor City with his upbringing in the industrial North of England. He felt energised by the surroundings and artistry and hoped to return some excitement to a location hit hard by the pandemic and natural disasters. Taking over the historic Michigan Building Theatre that has since been turned into a parking structure – Henry Ford built his first automobile in the area – Bottega Veneta has renamed it Bottega Firehouse (located on 1201 Bagley Street) which is now a temp space for local creatives until January 16. This creative hub now includes a record store, local furnishings, relief sculptures and even a reading room – all promoting the artistry of Detroit. That said, the showing of the Salon 03 collection was still the main reason Detroit was trending over the post-fashion show weekend. The city became Lee’s obsession when masterminding the collection, tapping on various aspects of her uniqueness as inspirations including original techno music and the Motown sound, the auto industry backstory, and a thriving industrial soul. While the clothes and accessories might not look like an obvious love letter to the city, there’s an élan in the engineering that underscores the parallels. Lee shows that he isn’t just about puffy It bags and Intrecciato pattern. Salon 03 is a celebration of craft and performance wear of the highest level, a fusion on technicality and functionality that has inspired other designers to strive for similar luxe textures and bold colourplay rather than just shock value silhouettes. Lee goes for the high fashion jugular again with innovation at its core, requiring one to go up-close to understand why his stock is increasing by the day. Take how he has included metal yarn as a hidden ingredient in some of the clothes. This allows the structure and proportions to be adjusted by the wearer, even squashed and crushed as an invitation to play with it like moulding clay. Lee delivers joy in spades and not just in the signature Bottega green colourway that he has been known to revert to. For instance, he has expressed that sea holiday mood via a metallic puka shell dress (a nod to Clam Lake?) and even a halterneck version punctuated with glossy cut-out chainlink patterns. As for what Lee is banking on to be a big hit are the voluminous parkas that look as red carpet-friendly as they are adverse weather-ready. No doubt these recycled nylon pieces with voluminous sleeves are optioned to be worn in several ways, whether as a dress or even as outerwear (yes, even men can wear these genderless fits). If you’re pining for more Intrecciato patterns, Lee hasn’t abandoned the idea just yet. A wavy and warped version of the pattern cameos on jackets and joggers – and don’t expect these pieces to be lightweight either. More than just elevated WFH pieces, Lee has dedicated a portion of the 55-look collection to some light- and eye-catching eveningwear that shimmer with every move which means he (and many other designers) are envisioning clubbing to be on the agenda again. And wait ‘til we tell you about those It bags…

www.bottegaveneta.com

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