Text by Kee | Photos courtesy of Fendi
A new 'Baguette' bag colourway by Fendi has been released in collaboration with Sarah Jessica Parker for 'And Just Like That...'
A new 'Baguette' bag colourway by Fendi has been released in collaboration with Sarah Jessica Parker for 'And Just Like That...'

If you’re avoiding spoilers of And Just Like That… like a plague so that you can binge it come the airing of the season finale, we’re not planning to spoil it for you either. Well, not really anyways. It’s already been widely reported on every Sex and the City forum and fashion site that the Baguette bag by Fendi is making another cameo on the series, over two decades since it first appeared in an iconic scene in which protagonist Carrie Bradshaw was giving the thief a fashion fact check in the midst of a robbery. “It’s a Baguette” will forever have a place as one of the best quotes of the series and one that helped give this Silvia Venturini Fendi design a career of its own. First appearing in purple sequins, Fendi took the opportunity at the end of 2021 to reissue this same bag from that fall-winter 1999 collection. But those wanting something new altogether would be surprised to learn that Sarah Jessica Parker, who plays the protagonist who helped make this bag famous, has had a hand in picking out a new colourway for the Baguette that would also appear in And Just Like That… On episode nine (titled No Strings Attached), she carries a fuchsia sequined version that is matched with Bordeaux leather straps and FF hardware. And you don’t have to throw jealous glances at the screen and calling your local dealer to find something similar. Fendi is already on the case as it is launching this exact version come mid-February. Time to rehearse your “it’s a Baguette” line.

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