Style
A$AP ROCKY REVELS IN HIS PRIDE AND JOY: AWGE x Mercedes-Benz
Text by Kee | Photos courtesy of Mercedes-Benz
17.03.2022
A$AP Rocky x Mercedes-Benz
A$AP Rocky x Mercedes-Benz
A$AP Rocky x Mercedes-Benz
A$AP Rocky x Mercedes-Benz
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Believe you me that A$AP Rocky is having a moment even though Rihanna’s baby bump is stealing all the spotlight from the co-creator. Having made babushka scarves his very own thing and won the Met Gala meme with his patchworked blankie, the 33-year-old rapper has been quietly busy these last few years working the dark circles of influencing without actually trying. (HIs Under Armour collab is a stuff of legend and he is the first to spot any of the Adidas collabs with Prada and Gucci.) Now, the 33-year-old is adding another feather in his cap by teaming up with Mercedes-Benz to expand on a partnership that started in 2017 when he starred for the German automobile maker in a campaign. But A$AP Rocky isn’t using his name in the headline and has instead relied on his creative agency AWGE – not to be confused with Mercedes-AMG or the Mercedes AWD or its very cool concept car Avtr. Unlike the very expansive and multi-disciplined partnership with the late Virgil Abloh, Mercedes-Benz is looking to A$AP Rocky for the clout he brings to streetwear. The laurel wreath and three-pointed star of the carmaker has been selected by A$AP Rocky as the key visual here, paying homage to a moment in culture where luxury logos like these were bootlegged on just about anything and sought out by just about anyone who aspire towards that kind of a lifestyle. He was one of them and is now using the opportunity to send us on a nostalgic trip back to those moments with oversized logos and visuals of tyres planted on oversized tees, jackets, and sweats. Just don’t be surprised that Rihanna gives these fits during one of her famous maternity fashion outings too. The capsule collection is available now.  

www.awge.com
www.mercedes-benz.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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