Watch & Jewellery
HOUSTON, WE’VE GOT A GOOD PROBLEM: Omega x Swatch
Text by Kee | Photos courtesy of Omega
24.03.2022
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
Omega x Swatch
1/18

A week shy of this being a solid contender for the best April Fools’ Day prank of all time, Omega and Swatch have confirmed that their unexpected collaboration is as real as it gets. They have launched what is called the MoonSwatch, a clever and colourful spin on Omega’s storied Speedmaster model that has travelled to the moon and back, and has been a good luck charm for astronauts ever since. These versions even feature all the hallmarks of a regular Speedmaster, from the tachymetre scale with a dot over the ninety to the sub-dial placements to the pushers and the crown positions to the 42mm case size. Keen observers will be able spot Swatch’s co-sign on the dial as well as on the crown which helps to validate that the MoonSwatch name that also appears on the real estate isn’t some sort of an elaborate hoax. What is perhaps a talking point is the Bioceramic material choice for the case that mixes ceramic with a material derived from castor oil, a key ingredient in making soaps and lubricants. 11 versions exist in this collab with each one sporting a colourway inspired by a make-believe space mission to several planets we have yet to physically visit in real-life (Jupiter, Neptune, Pluto, etc) as well as the earth, the sun, and the moon. With Swatch’s involvement, you can expect the price points to be as accessible as they come with US$260 being flagged as the going rate for something quartz-powered (mind you, this also means that this series of Speedmasters is the most precise version too). Purists might be wondering why Omega has agreed to risk the rep and prestige of its flagship model to work with Swatch, its sister label in the Swatch Group. Let’s just say that this also allows the possibility of many newbies to gain wrist access to this model early on with the hopes that they might want a mechanical version of a Speedmaster someday. And who knows, this might be the de facto wristwatch we all take into space soon. The series is available for purchase from March 26.   

www.omegawatches.com
www.swatch.com

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