Text by Kee | Photos courtesy of Mario Sorrenti and Zara
Good American x Zara
Good American x Zara

For the last five years, Khloé Kardashian has patiently built her brand of Good American jeans with the aim of overhauling how women view one of fashion’s most celebrated staples. She wanted these wares to be figure-inclusive, carrying sizes ranging from 00-24 and understanding all the curves and extra inches on a woman’s body that those who design for window mannequins probably won’t get. In addition, Good American has exercised good industry practice and has kept a conscious ethos to the way it has manufactured its wares. Now, she is ready to take her company to the next level with a collaboration with the world’s largest fashion retailer in Zara on new styles as well as a future opportunity to stock Good American’s range and to take it global. Expect this collab to kick off with some of the favourites such as a denim shirt, a jumpsuit, high-rise skinnys, classic slims, and bootcut jeans, just to name a few. For now, this Good American collab will only be available in the U.S. on May 5. But keep your fingers crossed as this series might be going global sooner than you think.

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