Watch & Jewellery
IN THE NAME OF FIT AND FITNESS: Gucci x Oura Ring
Text by Kee | Photos courtesy of Gucci
26.05.2022
Gucci x Oura Ring
Gucci x Oura Ring
Gucci x Oura Ring
Gucci x Oura Ring
Gucci x Oura Ring
Gucci x Oura Ring
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Remember this smart ring? Yes, the same one that the NBA bought a stack of to track players when it formed the bubble back in 2020. Developed by Finnish company Oura, it became a big deal in the tech world when it first debuted on Kickstarter in 2015. Now on its third reiteration, expect more than a few changes even in the way the company has planned to run its business. Gucci has been roped in to give Gen 3 of the smart ring a fashionable look – and by that we mean a black-coated titanium body accented with gold and Gucci logos. What remains, however, is that Oura is still that data tracker for your health needs. Even the third update doesn’t fool around with the aesthetics of the titanium ring which is very much how most people feel about their smartphone upgrades these days. The company has added extra sensors as it looks to do more than just monitor heart rate, sleep patterns and temperatures. Seven temperature sensors have been added to better track daytime heart rate and even during workout pulses. There are also new features such as allowing owners to track blood oxygenation levels and improved detection of nap patterns. It is said to even be able to predict menstrual cycles by working on the algorithm of historical period cycles and your skin temperate. What is strikingly new to its biz model is the addition of a US$6 monthly fee that delivers better health feedback as well as tailoring audio and educational videos for you to achieve a better mind and body. The entry price for the ring starts at roughly US$950, which is nearly four times the retail of one of Oura’s latest smart rings. Hey, that’s a premium deserving of getting your health in check bundled with a Gucci flex.

www.gucci.com
www.ouraring.com

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