Style
QUEER AS FOLK: Balenciaga’s Pride 2022 Series
Text by Kee | Photos courtesy of Balenciaga
16.06.2022
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
Balenciaga's 'Anybody is Queer' campaign
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Breaking news: Wares made specifically for Pride month need not contain rainbow hues. Balenciaga’s outing this preconceived notion by releasing another round of streetwear-friendly options for those putting cheeky designs over colours after last year’s Gap-like Gay wording for Pride. At the centre of this new release is a logo that perhaps requires you to read between the lines. Called Anybody is Queer, it is a mash-up between the traditional symbols often associated with gender-specific public restrooms. Demna’s version has both male and female symbols outfitted in a skirt and holding hands, representing the idea that one shouldn’t be bracketed because of one’s fashion preferences (or that going to the restroom together is a thing). This logo is rendered on staples such as oversized tees and hoodies as well as tank tops, baseball caps, and slides. Balenciaga is also making a pledge that 15 per cent of the proceeds from the sale of these pieces will go to LGBTQ+ organisation OutRight Action International.

www.balenciaga.com

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