Style
FINALLY, BEER IN YOUR SHOE IS A GOOD THING: The Shoe Surgeon for Heineken
Text by Kee | Photos courtesy of Heineken
05.08.2022
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
The Shoe Surgeon for Heineken
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The last time men willingly poured a nice cold brew into their shoes, they were dunking it onto their faces and swallowing the bubbly contents in an act of machismo. (Also the reason we know the world is going to end soon.) Heineken, however, isn’t encouraging that idea per se but has decided to make TGIFs great again by commissioning a more fashion-forward spin to promote their wares. It has tasked Dominic Ciambrone, better known as The Shoe Surgeon who is one of the best sneaker customisers on the planet, to create a sneaker that also incorporates the golden liquid into the shoe. These Heinekicks sneakers, which look like a leather version of the iconic green, red and silver that cameo on a beer bottle, features the brew inside its see-through soles – a process done via precision injection. There is also one more feature of the sneakers that lovers of the beverage would appreciate: the tongue hides a removable metal bottle opener for those moments when you want to pop open a cold one with your mates. The Shoe Surgeon has only made 32 pairs of these and there is no word as of yet on how to snag a pair.

www.thesurgeon.com

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