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GET AHEAD OF THE GAME: Gucci's Good Game
Text by Kee | Photos courtesy of Gucci
11.11.2022
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
'Good Game' collection by Gucci
1/11

Any fashion house can talk a good game, really. But how many can play a good video game or two too? Well, that answer is Gucci. While others are happy making cameos in popular gaming franchises, they lack the consistency that Gucci does. In recent years the Italian fashion house has partnered with the likes of Pokémon Go, Animal Crossing, and The Sims and even hot online gaming platforms like Roblox and The Sandbox. Not just offering choice fits for your avatars, Gucci created digital townhalls in some of these platforms to gather likeminded folks. Now, the Italian fashion house is honouring its own pioneering ways in this fashion-and-game genre by launching a capsule collection available for wear IRL. (And would it be strange to say that this is a refreshing move for a change?) Titled Good Game, Gucci riffs on the GG lettering that is also the abbreviation of its founder and the house’s most famous monogram. But don’t think that this capsule features a bunch of sweats and trainers that belong in the confines of a dimly-lit man cave. These are the piece you wear out to the Super Bowl of video game conventions such as Gamescon. Alessandro Michele wielded his signature use of rainbow colours and iridescent metallic treatments for this – from bowling shirts and hoodies to slides and sneakers – which are also nods to disco and rave cultures that he holds dear. The logo of the collection also features a trippy and saturated rendering of the GG, one that uses colours like orange, blue, and green which gamers will acknowledge as important colourways in game design. No word yet if this Good Game capsule is available for your online avatar but you can dress in it right away as the collection is available now.

www.gucci.com

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