Those who have been to Loewe’s latest swanky store on Rodeo Drive in Beverley Hills probably can’t help but talk about that Justin Bieber bust that’s taking pride place on one of its shelves. No, the Biebs isn’t a Loewe frontman but even the mere idea of his association adds some star power to this L.A. outpost that has finally opened its doors. On the occasion of its store’s grand opening, Jonathan Anderson brought the party elsewhere, inviting some of L.A.’s coolest to celebrate the outpost and make new memories in the process. Held at the historic nightspot Whisky A Go Go on Sunset Boulevard, guests bopped heads to the beats of Felix da Housecat and a live performance by Omar Apollo.

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