Agenda
RECAP: IWC Schaffhausen's 150th Anniversary Gala (Geneva)
Text by Kee | Photos courtesy of IWC Schaffhausen
17.01.2018
Cate Blanchett and Christoph Grainger-Herr
Adriana Lima
Chen Bolin
Aloe Blacc and Ronan Keating
Christoph Grainger-Herr and Dev Patel
Aloe Blacc
James Marsden
Bradley Cooper and Christoph Grainger-Herr
Carmen Jorda
Karolina Kurkova and Christoph Grainger-Herr
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Reaching that 150 year milestone isn’t an achievement that many luxury brands today can boast. For IWC Schaffhausen, that landmark happens this year, in a blink of an eye. They celebrated this achievement at SIHH in Geneva, where global superstars helped to pay tribute to the wristwatch marque that has reshaped timekeeping and dress watches in the modern era as we know it. As per usual, the red carpet roll call of an IWC Schaffhausen gala evening reads like that of a Hollywood film premiere with A-listers making their cameos count. This includes usual suspects like Cate Blanchett, Dev Patel, and Ronan Keating as well as models Adriana Lima and Karolina Kurkova. The evening also saw Aloe Blacc and Keating providing the soundtrack to the evening's festivities.

 

www.iwc.com

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